The main purpose of promotions and other marketing gimicks is to convince the target or potential consumers of the products or services that they're worth the value of thier money. This doesn't have to be so and this is why the adverts are stylish and use lots of resources. Millions are invested in adverts but billions are laked in from the so convinced consumers.
In kenya adverts have done alot of harm to consumers and lots of good to marketers as Kenyans tend to go for stuff that sounds cheap from these well crafted promotions and special offers. Their main purpose is to bait you to the trap of exploitation (I call it robbery without violence).
>> A good example is Safaricom mobile phone service provider.
1) They baited customers with low offpeak charges but the highest peak charges. Peak hours are when most mandatory calls are made but offpeak calls are mainly optional.
2) Discriminatory, highest & exagerated prices to other networks.
3) Decietful, you purchase a bundle of sms and call them free sms.
4)
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